Marketing direction
Understand the market, sharpen the message, and make better decisions about where to invest. Leadership that connects marketing with sales.
STRATEGY + EXECUTIONMARKETING LEADERSHIP. BUILDER’S MINDSET.
Strategy.
Design.
Built with AI.
Clear marketing direction.
The skills to bring it to life.
Fractional CMO leadership, thoughtful design, and hands-on AI development—all working together to help businesses move forward.
Start a conversation
BASED IN SONOMA, CALIFORNIAA closer look
Strategythrough hands-on execution
Custom AItools built around the business
20+websites built
Millionsin marketing spend managed
01 / THE APPROACH
A clear direction.
And someone who can build it.
Good marketing connects the business, the product, and the buyer.
The work starts with the challenge: leads that aren’t turning into conversations, a website that could do more, follow-up that needs attention, or a tool the business can’t find anywhere else.
An owner’s perspective. A designer’s attention to detail. The technical ability to make it work.
Websites & buyer experience
Build websites that make the product clear, the experience intuitive, and the next step easy. From first impression to meaningful inquiry.
DESIGN + DEVELOPMENTCRM & follow-up
Get the right lead to the right person. Connect systems, improve follow-up, and give teams a useful view of what’s working.
SYSTEMS + SALESAI & bespoke software
Turn a business-specific problem into a working tool. Custom applications, API integrations, research tools, and AI-assisted imagery.
IDEAS + WORKING TOOLS02 / SELECTED WEBSITES
Different businesses.
Their own point of view.
A selection of client websites and creative concepts, each shaped around a different business and its customers.
Challenger Homes
Housing · Website design & development
Smart Brother Homes
Housing · Website design & development
Arrowhead Point Resort
Hospitality · Website design & development
Utopian Villas
Housing · Website development & AI imagery
Sonoma Valley Pepper Company
Consumer brand · Interactive website concept
Allen’s Firewood
Retail · Website design concept
03 / AI IN PRACTICE
Less talk about AI.
More things built with it.
UTOPIAN VILLAS / CUSTOM IMAGE TOOL
Help buyers see
the possibilities.
A custom AI image tool turns home drawings and material choices into realistic marketing imagery, helping buyers understand the space before it exists.
This is one example from that work. The same approach is now being developed for Challenger Homes.
Drag to compare. Same view. A different way to see the home.
ALSO AT WORK
Marketing leadership across four Challenger Group companies. Websites and marketing systems for businesses in manufactured housing, tiny homes, RV parks, sheds, and events.
PRODUCT DESIGN MEETS MARKET UNDERSTANDING.
04 / A LITTLE BACKGROUND
An owner’s perspective.
A builder’s instinct.
The background spans business ownership, product design, sales, and operations—including nearly 18 years building and leading Tumbleweed Tiny House Company.
The fractional CMO practice serves housing and other growing businesses. The work spans marketing direction, 20+ websites, CRM expertise, custom API integrations, and bespoke software.
AI is part of the daily work: analyzing home markets, creating imagery, building tools, and improving customer follow-up. Every project brings the same attention to how something looks, feels, and works.
A DIFFERENT KIND OF MARKETING PARTNER
For businesses with ambition.
And a few things to figure out.
You may need marketing leadership without a full-time CMO, a fresh look at your sales and marketing systems, or someone who can turn an idea into a working tool. Let’s see where the conversation leads.
05 / LET’S TALK
What are you
working on?
Share a little about your business and what you’re trying to make happen. Expect a personal reply by email.
Prefer email? Get in touch directly